Roger Valine Joins Grand Rapids Ophthalmology as Chairman of the Board

Grand Rapids Ophthalmology

Grand Rapids Ophthalmology (GRO) is pleased to announce the appointment of Roger J. Valine to its Board of Directors. Mr. Valine served for 15 years as the president and chief executive officer of Vision Service Plan (VSP), the largest vision benefits company in the U.S.

Roger Valine

Mr. Valine stated, “I am very grateful for this opportunity to serve on the Board of this impressive company, known for the state-of-the-art care they provide to their patients.”

Mr. Valine began his 34-year career at VSP as a management trainee when the company had $10 million in annual revenue. Under Roger’s leadership, the company grew to nearly $3 billion in revenue, provided vision care insurance to more than 55 million members, and was selected for eight consecutive years as one of Fortune magazine’s “100 Best Companies to Work For”.

“We are honored to have someone of Roger’s experience, stature and integrity as chairman of our board of directors,” said Bill Hughson, Chief Executive Officer of GRO. “He shares GRO’s deep commitment to excellent patient care and will be instrumental in helping GRO realize its full potential.”

GRO Board of Directors

Roger Valine, Chairman

Bill Hughson, Chief Executive Officer

David Barrett, MD

Michael Boyle, MD

Garrick Rice

Danny Rosenberg

Phil VanderLugt, OD

“Roger is a terrific fit to chair our Board,” said David Barrett, MD, GRO. “As doctors, we respect his drive for excellence, strong leadership and development experiences, and value his acumen.”

About Grand Rapids Ophthalmology (GRO)

Founded in 1982, Grand Rapids Ophthalmology is the largest fully-integrated eye care medical group in West Michigan. It offers a full suite of eye care services from routine eye exams, contact lenses and glasses, to the most advanced medical and surgical treatments such as LASIK, cataract, cornea, retina, glaucoma, oculoplastics, pediatric, and both cosmetic and reconstructive eyelid surgery. GRO employs the largest number of eye care specialists and professionals in the region: 11 ophthalmologists, 19 optometrists, 40 certified opticians, and 300 support staff in 12 locations throughout West Michigan. For more information, visit: www.seeitclear.com

About Great Lakes Management Services Organization

Sterling Partners formed Great Lakes Management Services Organization (MSO) in February 2017 as a practice management services organization. Grand Rapids Ophthalmology partnered with the MSO to pursue growth opportunities, evolve clinical capabilities to better serve its patients, and to form strategic partnerships within industries related to eye care.

About Sterling Partners
Sterling Partners is a private equity firm with a distinct point of view on how to build great companies. Founded in 1983, Sterling is guided by its stated purpose, INSPIRED GROWTH®, which describes Sterling’s approach to investing in differentiated businesses and growing them in inspired ways. Sterling focuses on investing growth capital in middle-market companies in the healthcare services and business services industries. Sterling provides valuable support to the management teams of the companies in which the firm invests through a deep and dedicated team of professionals, including a strong network of outside directors and advisors. The people at Sterling believe in ideas and ideals, in people and in partnerships that drive long-term success. For more information, visit: www.sterlingpartners.com

Schedule an Appointment

Schedule an appointment today to experience the GRO difference. Call 616.588.6598 or click here.

Our Locations

Grand Rapids Ophthalmology is pleased to provide top-quality, comprehensive eye care to our patients in the Greater Grand Rapids area. We have 13 conveniently located eye care centers that utilize the latest and most advanced technologies across the entire spectrum of ophthalmology. If you are seeking information about one of our eye care locations please click into our locations page for more information. Hours are subject to change due to upcoming Holidays.

East Beltline Map
East Beltline
Grand Rapids Ophthalmology
East Beltline Medical Center
750 East Beltline Ave NE
Grand Rapids, MI 49525
(Located on the Southeast corner of East Beltline and Bradford - enter from Bradford)
616.588.6598
Hours
M, W, Th, F: 8am – 5pm
Late Night – T: 8am – 7pm
Sat: 8am – 11am
Phones answered Mon thru Fri 8am-5pm
Grandville Map
Grandville
Grand Rapids Ophthalmology
Rivertown Office Center
4475 Wilson Ave SW
Grandville, MI 49418
(Located on the Northwest corner of 44th St/Rivertown Pkwy and Wilson - enter from Wilson)
616.588.6598
Hours
Tu, W, F: 8am-5pm
Late Nights – M, Th: 8am-7pm
Phones answered Mon thru Fri 8am-5pm
Walker Map
Walker
Grand Rapids Ophthalmology (Located on the upper level)
3300 Walker View Dr
Walker, MI 49544
(Located North of Walker Avenue exit on I-96 – enter on the upper level)
616.588.6598
Hours
M, T, Th, F: 8am-5pm
Late Night – W: 8am-7pm
Phones answered Mon thru Fri 8am-5pm
80 68th map
Cutlerville
Grand Rapids Ophthalmology
Corewell Health Care Center
80 68th St SE
Grand Rapids, MI 49548
(Located inside the Corewell Helath Care Center on the corner of 68th St and Division)
*Please note there is no exterior signage showing Grand Rapids Ophthalmology at this time.
616.588.6598
Hours
M, W, Th, F: 8am-5pm
Late Night – Tu: 8am-6pm
Phones answered Mon thru Fri 8am-5pm
7 mile map
Rockford
Grand Rapids Ophthalmology
Mercy Health Campus
6050 Northland Dr NE, Suite 100
Rockford, MI 49341
616.588.6598
Hours
M, W, Th, F: 8am-5pm
Late Night – Tu: 8am-7pm
Phones answered Mon thru Fri 7am-5pm
Caledonia
Grand Rapids Ophthalmology
Mercy Health Campus
10047 Crossroads Ct SE
Caledonia, MI 49316
616.588.6598
Hours
M, Tu, W, Th, F: 8am-5pm
Closed 12pm-1pm daily
Phones answered Mon thru Fri 8am-5pm
caledonia map
lakeshore map
East Grand Rapids
Lakeshore Eye
717 Bagley Ave SE
East Grand Rapids, MI 49506
616.588.6575
Hours
M-Th: 8am-5pm
F: Closed (until December 1, 2023)
holland map
Holland
Grand Rapids Ophthalmology
Lakeshore Medical Campus
3235 N Wellness Dr, Suite 130
Holland, MI 49424
(Located ¼ mile East of US-31 on the left)
616.994.0477
Hours
M, W, Th: 8am-5pm
F: 7:30am-3:30pm
Late Night – Tu: 8am-7pm
Phones answered Mon thru Thurs 8am-5pm & Fri 7:30am-3:30pm
ionia map
Ionia
Grand Rapids Ophthalmology
537 W Main St
Ionia, MI 48846
616.527.1640
Hours
M, W, Th, F: 8am-5pm
Late Night – Tu: 8am-7pm
Phones answered Mon thru Fri 8am-5pm
Greenville map
Greenville
Grand Rapids Ophthalmology
705 S Greenville W Dr. #Suite 201
Greenville MI 48838
616.754.5667
Hours
Monday: 7:30am-6pm
Tuesday 7:30-5pm
Wednesday 7:30-5pm
Thursday: 8am-5pm
Friday 7:30-5pm
Saturday: Closed
Sunday: Closed
Standale
511 Wilson Ave NW
Grand Rapids, MI 49534
616.301.8663
Hours
M, W, Th, F: 8am-5pm
Late Night – T: 8am-7pm
Phones answered Mon thru Fri 8am – 5pm
Michigan optical map
GRO Surgical map
GRO Surgical Center
Grand Rapids Ophthalmology Surgical Care Center
750 East Beltline Ave NE
Grand Rapids, MI 49525
(Located on Southeast corner of East Beltline and Bradford – enter on the second floor)
616.588.6598
Hours
M, TU, W, Th, F: 8am-5pm
Phones answered Mon thru Fri 8am-5pm
walker surgical map
Walker Surgical Center
Walker Surgical Center
3300 Walker View Dr
Walker, MI 49544
(Located North of Walker Avenue exit on I-96 – enter on the lower level)
616.588.6570
Hours
M, Tu, W, Th, F: 6am-5pm
Phones answered Mon thru Fri 6am-5pm
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